General conditions for commissioning, delivering and using Trula AI’s digital services. An accepted written proposal defines the work we undertake; these Terms set the rules around it.
Effective 13 October 2026Trula AI Technologies Private LimitedNoida, Uttar Pradesh, India · CIN U85500UP2025PTC218065
01 / THE CONTRACT
Agreement
1. Parties and application
“Trula AI”, “we” and “us” mean Trula AI Technologies Private Limited. “Client” and “you” mean the person or entity purchasing services. These Terms cover website design and development, branding, content, search and local visibility, social media, advertising, automation, AI, restaurant technology, consultancy and related services (“Services”). They become part of a Services contract only when an accepted quotation, order form, statement of work or proposal expressly incorporates them (a “Proposal”). A signed service-specific agreement or data processing agreement prevails over the Proposal, which prevails over these Terms. Separately licensed products may have their own terms. Website descriptions, catalogue concepts, timelines and indicative prices are information, not offers or promises of availability.
2. Orders and scope
An enquiry or request for a quote is not an order. A contract starts when we confirm your acceptance of a Proposal, including by email or electronic signature, and any stated deposit condition is met. A person acting for an organisation confirms authority to bind it. The Proposal defines deliverables, assumptions, timing, fees, included revisions, dependencies, support and any special terms. Work not expressly included is outside scope. We may decline an enquiry before a contract is formed.
02 / PROJECT DELIVERY
Delivery and fees
3. Client cooperation
You must provide accurate requirements, lawful content, timely decisions and reasonable access to the accounts and people needed for the work. You confirm that you have permission to use and share all material, data, credentials and instructions you give us. You remain responsible for your business decisions, required licences, consumer-facing disclosures and approval of public content. We may rely on your information without independently verifying it. Delayed inputs or approvals may reasonably extend dates and increase agreed costs; we may pause affected work after notice if cooperation is missing.
4. Changes, dates and review
Extra features, revisions beyond the agreed allowance or changes to assumptions require written approval of revised scope, price and timing before we are obliged to perform them. Dates are estimates unless the Proposal expressly makes them fixed. Client delays, approved changes, platform reviews and external dependencies extend affected dates reasonably. You should inspect a delivered item and report any material departure from its agreed specification in writing within ten business days. Silence may count as acceptance for project administration, but does not remove non-waivable consumer rights or remedies for hidden defects.
5. Prices and payment
The Proposal governs currency, fees, deposits, milestones, recurring charges and payment dates. Published package prices are indicative unless expressly adopted in the Proposal. Taxes and external costs, such as ad spend, domains, hosting, software licences, payment processing, messaging, AI usage, hardware and travel, are extra unless included. We will seek approval before a material unquoted external cost. Invoices are due as stated in the Proposal or invoice. Raise a good-faith dispute promptly and pay the undisputed part on time. After reasonable notice we may suspend affected work for overdue undisputed sums; accrued payment obligations remain.
6. Cancellation and subscriptions
The Proposal controls any minimum term, renewal, notice and refund arrangement. If silent, either party may end ongoing monthly Services on 30 days’ written notice, and you may cancel a fixed project in writing. On cancellation you pay for work actually performed and reasonable non-cancellable third-party commitments made with your authority up to the effective date. We will account for sums paid and refund any balance legally due. Deposits are not automatically non-refundable. Mandatory consumer cancellation and refund rights always prevail.
03 / SERVICE-SPECIFIC RULES
Digital services
7. Websites, hosting and integrations
The Proposal should identify who owns and administers domains, hosting, analytics, payment accounts, repositories, backups and licences, what files are handed over, and whether maintenance, updates, monitoring or support are included. Unless expressly included, our project fee does not cover continuing hosting, maintenance, security monitoring, accessibility certification, legal audits or disaster recovery. You must retain access to your accounts and are responsible for your site after handover, subject to separately agreed support. Third-party APIs, browsers, plugins and infrastructure can change; uptime and compatibility commitments exist only if specified in the Proposal.
8. Social, advertising, search and Maps
You approve material campaign claims, creative, audience choices, budgets and public posts. We administer accounts only with your authority and applicable platform rules. Ad spend is separate from our fee unless stated otherwise. Search ranking, Google Maps placement, reviews, AI assistant mentions, ad approval, reach, leads, sales and return on spend depend on external systems and user behaviour; no particular result is guaranteed. We will not fabricate reviews, impersonate customers, promise paid organic ranking or knowingly use prohibited tactics. A platform’s suspension or policy change is not our breach unless caused by our failure to perform an agreed duty with reasonable care.
9. Restaurant and ordering systems
For menus, reservations, QR experiences, orders, loyalty and payments, you remain the merchant responsible for food and service fulfilment, accurate prices, taxes, allergens, ingredients, availability, age restrictions, delivery terms, refunds, chargebacks and restaurant compliance. You must provide and maintain that information. We implement only the agreed functions; we do not certify food safety or operate a payment service unless expressly agreed. Your customer-facing terms and privacy notices remain your responsibility unless their preparation is in scope.
10. AI and automation
AI outputs and automated actions may be wrong, incomplete, biased or unsuitable. You must review material outputs before publication or consequential use, especially in legal, financial, medical, employment or safety matters. Do not put personal, confidential or regulated data into an AI workflow unless the Proposal and applicable data terms permit it. Providers, limits and features may change. We will configure an agreed system with reasonable care, but do not guarantee a particular answer, commercial outcome or uninterrupted third-party model.
11. Third-party services
Hosting, payment processors, social networks, app stores, software and other external providers have their own terms, prices and policies. The Proposal will identify any such service we buy or manage for you. We do not operate those platforms or control their decisions. If a material dependency becomes unavailable, we will discuss a substitute or agreed change to scope, price and timing; no unapproved substitute charge will be imposed.
04 / OWNERSHIP AND RISK
Rights and responsibility
12. Intellectual property
You retain ownership of materials you supply and grant us a limited licence to use them for the contract. Each party keeps its pre-existing code, templates, methods, marks and know-how. After full payment, you receive the rights to the final bespoke deliverables stated in the Proposal: an assignment only if expressly specified; otherwise a perpetual, worldwide, non-exclusive licence to use them for your business or personal purpose. Our embedded pre-existing components remain ours and are licensed only as needed to use the paid deliverable. Third-party and open-source components keep their own licences. Drafts, unused ideas, working files and source code are excluded unless listed for handover. We may display non-confidential published work in our portfolio unless the Proposal prohibits it.
13. Confidentiality and personal data
Each party will use reasonable care to protect the other’s non-public business information, use it only for the contract and share it only with people who need it and must protect it. Public, independently developed, lawfully obtained or legally required disclosures are excluded. Our Privacy Policy covers our handling of website visitor data. Where we process your customers’ or staff’s personal data on your behalf, the parties must first put in place any required data processing agreement; these Terms alone are not one. You are responsible for the lawful collection and disclosure of data you provide. Each party will use reasonable security measures for its role and notify the other promptly of a material incident affecting the other’s data.
14. Standard of care and warranties
We will perform agreed Services with reasonable skill and care and use reasonable efforts to correct a promptly reported material failure to meet agreed specifications. Except for express commitments in the Proposal and rights that law does not allow us to exclude, we do not warrant error-free or uninterrupted operation, fitness for an unstated purpose, regulatory certification or a specified business result. Forecasts, mock-ups, demos and Innovation Lab concepts are illustrative unless expressly made deliverables.
15. Third-party claims
To the extent permitted by law, a business Client will defend and indemnify us against third-party claims, reasonable costs and damages arising from Client-supplied materials, unlawful instructions, unauthorised data disclosure, false business claims or misuse of a deliverable, except to the extent caused by our own breach or misconduct. We will notify you promptly, cooperate reasonably and not settle on terms imposing non-monetary obligations on you without consent. This clause does not reduce mandatory consumer rights.
16. Liability
To the fullest extent permitted by law, neither party is liable to the other for indirect or consequential loss, lost profit, revenue, opportunity or goodwill. Our aggregate liability relating to an affected Service, in contract, tort or otherwise, is limited to the fees paid or payable for that Service in the 12 months before the event giving rise to the claim. These limits do not restrict agreed payment obligations or either party’s liability for fraud, wilful misconduct or anything that applicable law does not permit to be excluded or capped. Each party must reasonably mitigate loss. No non-waivable consumer remedy is limited.
17. Suspension and termination
We may suspend affected Services, with reasonable notice where practicable, for overdue undisputed payment, serious misuse, a credible security risk, unlawful instructions or a provider suspension outside our control. Either party may terminate for a material breach not cured within 15 days after written notice, or immediately if cure is impossible or continuing would be unlawful. Accrued fees remain due. Each party will return or delete the other’s confidential information, subject to lawful retention and routine backups; we will provide any paid-for handover expressly required by the Proposal. Payment, licences, confidentiality, liability, disputes and accrued claims survive as needed.
05 / PERSONAL CUSTOMERS
Consumer rights
18. Mandatory rights and withdrawal
If you buy outside your trade or profession, mandatory protections in your place of residence apply where required by law despite any contrary wording here. An eligible EU consumer who concludes a distance or off-premises service contract generally has 14 days from contract conclusion to withdraw without giving a reason. You may notify us by an unequivocal email to contact@trula.ai identifying yourself and the contract. If you expressly ask us to start within that period, you may owe a proportionate amount for work already done, where law permits. Loss of the withdrawal right after full performance requires any legally mandated prior request and acknowledgement. We will provide required pre-contract information and confirmation with a consumer Proposal. Statutory refunds, conformity remedies, unfair-term protections and access to lawful dispute forums prevail.
Model withdrawal notice for eligible consumers
You may use the following wording in an email to contact@trula.ai: “I hereby withdraw from my contract for the following Service: [Service]. Contract date: [date]. My name and address: [details]. Date of this notice: [date].” A clear statement in your own words is equally valid; a reason is not required.
06 / FINAL PROVISIONS
Disputes and notices
19. Law and disputes
The parties will first try in good faith to resolve a dispute through written notice and discussion for 30 days. Subject to mandatory consumer law and jurisdiction protections, Indian law governs these Terms and Services contracts, and the competent courts serving Noida, Uttar Pradesh, India have exclusive jurisdiction. Either party may seek urgent relief in a court with jurisdiction. A consumer may use any forum that mandatory law makes available.
20. Other provisions
Neither party is liable for delay caused by events beyond its reasonable control, but must give notice and mitigate where practicable; payment for work already performed remains due. We may use qualified subcontractors while remaining responsible for our duties. Neither party may assign the contract without consent, not unreasonably withheld, except to a successor in a genuine business transfer that assumes its obligations. If a clause is unenforceable, the remainder stays effective. Failure to enforce is not waiver. Changes to an accepted contract require written agreement; website updates to these Terms apply only to future Proposals unless agreed otherwise. Notices go to the addresses in the Proposal; notices to us may be emailed to contact@trula.ai. The contract is the entire agreement on its subject and does not create an agency, partnership or employment relationship.
21. Website use
Visitors may browse this site for lawful personal or internal business purposes. Do not interfere with its security, scrape it contrary to law or technical restrictions, submit unlawful material, or misuse Trula AI content and marks. Information may change; external links are provided for convenience. These use rules apply to browsing, but browsing or submitting an enquiry alone does not create a paid Services contract. Questions about these Terms may be sent to contact@trula.ai.
